This is how we empower all families to travel safely
Buckle Up for Life is a national child passenger safety education program, created by Cincinnati Children’s Hospital Medical Center and Toyota to empower all families to buckle up and go safely. Our goal is to make every car ride safe for every child by educating caregivers around the country about safe travels - one family, one car seat, one lesson at a time.
Who are we?
We're a national team of certified child passenger safety experts that includes Toyota safety engineers, Cincinnati Children's Hospital Medical Center trauma surgeons, child passenger safety technicians and researchers.
By partnering with local organizations around the country, we educate parents one-on-one around the country, and we make information accessible to everyone online.
Our mission
To provide child passenger safety education and life-saving resources to families everywhere.
Our vision
To be the leader in eliminating motor vehicle related injuries and deaths among children.
Combined expertise in engineering, vehicle safety, and child health.
Toyota builds cars and trucks that help you and your family go places reliably and safely. The people who power their vehicles also work every day to apply and share their know-how in ways that build a better tomorrow. By sharing our cutting-edge car safety research and insights, we're doing our part to pave the way for child passenger safety.
Cincinnati Children's is one of the oldest and most distinguished pediatric hospitals in the United States. In the 2019-20 U.S. News & World Report survey of best children's hospitals, Cincinnati Children's ranked No. 3 among all Honor Roll hospitals. The medical center is internationally recognized for improving child health and transforming delivery of care through fully integrated, globally recognized research, education and innovation. Cincinnati Children's has a long tradition of community involvement. They are deeply committed to leading, collaborating and advocating to measurably improve the health of children everywhere.
